Every advisor needs three things to win. Policies that actually get approved. Products your clients want to buy. And people to sell to.
The first two are what Oneday was built on. The third one has always been on you. As of today, it isn’t anymore.
Live Leads are now in the Oneday Pro Lead Center: fresh, phone-verified leads, generated on demand and streamed straight to you in real time, supplied through vendor partners vetted by Oneday.
What’s new
When we launched the Lead Marketplace, the inventory was there and the workflow was there. Live Leads add the thing advisors have been asking us for since day one: a steady supply of fresh prospects, delivered while their intent is still warm.
Here’s what that means in practice:
- Real time, on demand. A prospect submits their information, and the lead streams into your pipeline the moment it’s generated. You’re calling someone who asked to be called today, not last month.
- Phone-verified. Every phone number is verified before the lead reaches you. No burner numbers, no dead lines.
- Exclusive to you. Once you buy a lead, it comes off the shelf. You’re the only buyer, and it’s never resold.
- Vetted partner supply. Every vendor on the network operates under our Lead Purchase Agreement and is verified by Oneday before a single lead reaches an advisor.

Pick your lead type
Live Leads launch with the three product lines our advisors write most:

- Mortgage protection, for homeowners with a new or renewing mortgage
- Final expense, for clients ages 50 and up, written simplified or guaranteed issue
- Term life, for clients ages 25 to 55 looking for income replacement
Pick your product, set your provinces and quantity, and place the order. It’s pay per lead, and each product sets its own minimum order. Your leads stream in as they’re generated, and your receipt with the full GST/HST breakdown lands in My Orders.
Bought is just the beginning
A Live Lead doesn’t land in a spreadsheet. It lands in the same Lead Center workflow we built for the Marketplace: your To Work Now queue sorts the day, the built-in Lite CRM keeps every note and callback, and when the client is ready, you convert the lead straight into an application.
From there it’s the loop you already know: quote it in seconds, submit it digitally, and get paid on approval. Prospect to paid commission, one platform.
Why we keep building this
Helping advisors find people to sell to is where Oneday started, and it’s the part of this business most product providers leave entirely to the advisor. We think the companies asking for your business should also help you grow it. The Lead Center is how we do that, and Live Leads are the biggest step yet.
Available now
Live Leads are live in the Lead Center today. Log in to Oneday Pro, open Lead Center, and pick your lead type.
Not contracted with Oneday yet? We’re onboarding Canadian life insurance advisors right now.