
- Your brand
- No medical exams
- Most approved in minutes
Life insurance, under your brand.
Offer your members and clients simplified-issue life insurance under your own brand, powered by Oneday's products and technology. They get covered in minutes, with no medical exam, and you don't have to build an insurance business to offer it.
Your brand on every step. Our products behind it.
Your customers buy through an experience with your name and logo on it, and messaging built for the moment you reach them. Oneday powers everything behind it.
- Your logo and name on every screen
- Messaging for your moment: closing, renewal, onboarding
- Twelve health questions, no medical exam, decisions in hours
Your logo and name on the buying experience, powered by Oneday.
You bring the relationship.
We bring everything else.
Your customers already trust you with their money. Oneday gives you a way to protect their families too, without new systems, new products or a new team.
The relationship
- Your brand and your customers
- The moments you already own: closing, renewal, onboarding
- A licensed entity or agency: every partnership involves one
Everything else
- The Open Series: four tiers, instant to guaranteed issue
- The buying experience under your brand, and the technology behind it
- Underwriting by Humania Assurance, administration by Oneday
Covered in minutes
- Twelve health questions, no medical exam
- Quote, apply and buy online, under your brand
- Decisions in hours, not weeks

Built for the moments you already own.
Offer coverage your clients own, right when they take on their biggest debt.
How it works for mortgage brokers →Give members one more reason to keep their whole financial life with you.
Cross-sell life to households you already protect, at moments you already have.
How it works for P&C brokerages →Close the protection gap in the plan without building an insurance arm.
A complete life insurance offer,
ready for your brand.
A buying experience with your name on it
Your logo and name on every screen your customers see, powered by Oneday.
Products almost everyone qualifies for
Four tiers, from instant issue to guaranteed issue. 92% of applications approved as applied.
Visibility into every customer
See who started, how far each customer got and where anyone stopped.
A funnel that keeps improving
It runs on the same funnel Oneday sells on directly, so every improvement we ship reaches your customers too.
Underwriting and administration, handled
Humania Assurance underwrites every policy. Oneday administers them as a licensed Canadian TPA and MGA.
Compensation for licensed partners
Paid only to licensed entities and agencies. If your institution isn't licensed, the partnership runs through a licensed agency.
The same experience our advisors sell every day.
A real case: Daniel R., 58, Toronto. Quoted at 9:14 AM, policy in force by 11:47 AM.
From first call to live, together.
Intro call
Your customers, the moments that matter and what you want the program to achieve.
Structure
Licensing, compensation and which Open Series products fit your customers.
Make it yours
Your logo, name and messaging on the buying experience, plus the launch materials.
Launch and improve
Go live, then see where customers stop and improve the funnel together.
The short answers.
Anything else, ask us directly on a call.
Whose brand do our customers see?
Yours. Your customers buy through an experience with your logo and name on it, powered by Oneday's products and technology, so the offer comes from a name they already trust.
Do we need to be licensed?
Compensation is only paid to licensed entities and agencies. If your institution isn't licensed, the partnership runs through a licensed agency. We'll work through the right structure with you on our first call.
Who underwrites and administers the policies?
Humania Assurance underwrites every Oneday policy. Oneday administers them as a licensed Canadian third-party administrator (TPA) and MGA.
Which products can we offer?
The Open Series: Prime, Plus, Core and Guaranteed. Ages 18 to 80, coverage up to $500,000, and no medical exams on any tier.
What do our customers go through?
Twelve health questions, no medical exam and no fluid samples. 64% of applications are approved automatically, minutes after submission, and the rest are decided in hours rather than weeks. Customers who say yes to a health question are still covered on a tier suited to their answers.
What will we be able to see?
Who started the buying journey, how far each customer got, and where anyone dropped off, so you know where to follow up.
Let's talk about your customers.
Tell us a little about your institution and we'll set up a call.
You’re in. Now book your intro call.
Pick a 30-minute Google Meet with Suneil Nagrani. Not ready to book? We’ll call you within one business day.
